Privacy Policy
Your privacy is important to us. This policy explains how we collect, use, and protect your personal information when you use our services.
Overview
Purcell Analytics ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with our content.
Key Points:
- We only collect information necessary to provide our services
- We never sell your personal information to third parties
- You have control over your data and can request deletion at any time
- We use industry-standard security measures to protect your information
Information We Collect
Information You Provide Directly
We collect information you voluntarily provide when you:
- Contact us: Name, email address, phone number, company name, and message content
- Subscribe to our newsletter: Email address and optional name
- Comment on blog posts: Name, email address, website URL (optional), and comment content
- Request services: Business information, project requirements, and contact details
Information Collected Automatically
When you visit our website, we automatically collect:
- Usage data: Pages visited, time spent, click patterns, and referral sources
- Device information: IP address, browser type, operating system, and device identifiers
- Analytics data: Website performance metrics and user behavior patterns
How We Use Your Information
We use your personal information for the following business purposes:
Service Delivery
- Responding to your inquiries and providing customer support
- Delivering consulting services and project communications
- Processing newsletter subscriptions and sending updates
- Managing blog comments and user interactions
Business Operations
- Analyzing website usage to improve our services
- Developing new features and content based on user feedback
- Ensuring website security and preventing fraud
- Complying with legal obligations and regulations
Third-Party Services
We work with trusted third-party services to deliver our website and services:
Email Services
- Mailgun: Sends newsletters, notifications, and service emails
- Purpose: Email delivery and tracking
- Data shared: Email addresses, names, and message content
Analytics Services
- Google Analytics: Tracks website usage and performance
- Purpose: Understanding user behavior and improving our site
- Data shared: Anonymized usage data and demographics
Hosting & Infrastructure
- DigitalOcean/AWS: Hosts our website and databases
- Purpose: Reliable website operation and data storage
- Data shared: All website data as necessary for hosting
Data Sharing & Disclosure
We do not sell, trade, or rent your personal information. We may share your data only in these limited circumstances:
Service Providers
We share data with trusted vendors who help us operate our business:
- Email service providers (Mailgun)
- Analytics services (Google Analytics)
- Hosting and infrastructure providers
- Security and backup services
Legal Requirements
We may disclose your information if required by law or to:
- Comply with legal obligations or court orders
- Protect our rights, property, or safety
- Investigate potential violations of our terms
- Respond to government requests or law enforcement
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.
Data Security
We implement comprehensive security measures to protect your personal information:
Technical Safeguards
- Encryption: All data transmission uses SSL/TLS encryption
- Access controls: Strict limits on who can access personal data
- Regular updates: Security patches and system maintenance
- Monitoring: Continuous security monitoring and threat detection
Administrative Safeguards
- Employee training on data protection practices
- Regular security audits and assessments
- Incident response procedures
- Vendor security requirements and monitoring
Important: While we use industry-standard security measures, no system is 100% secure. We cannot guarantee absolute security of your data.
Your Privacy Rights
You have several rights regarding your personal information:
Access & Control
- Access: Request a copy of the personal data we hold about you
- Correction: Update or correct inaccurate information
- Deletion: Request deletion of your personal data (right to be forgotten)
- Portability: Receive your data in a commonly used format
Communication Preferences
- Newsletter: Unsubscribe from our mailing list at any time
- Marketing: Opt out of promotional communications
- Cookies: Control cookie preferences through your browser
California Residents (CCPA)
If you're a California resident, you have additional rights including:
- Right to know what personal information we collect and why
- Right to delete personal information
- Right to opt-out of the sale of personal information (we don't sell data)
- Right to non-discrimination for exercising your privacy rights
European Residents (GDPR)
If you're in the European Union, you have rights under GDPR including:
- Lawful basis for processing your data
- Right to object to processing
- Right to restrict processing
- Right to lodge a complaint with supervisory authorities
Data Retention
We retain your personal information only as long as necessary:
Retention Periods
- Contact inquiries: 3 years after last contact
- Newsletter subscriptions: Until you unsubscribe
- Blog comments: Indefinitely (unless deletion requested)
- Analytics data: 26 months (Google Analytics default)
- Client project data: 7 years for business records
Deletion Process
When data is no longer needed, we securely delete it using industry-standard data destruction methods.
Policy Updates
We may update this Privacy Policy to reflect changes in our practices or legal requirements:
- We'll post the updated policy on this page
- We'll update the "Last updated" date
- For significant changes, we'll notify you via email or website notice
- Continued use of our services constitutes acceptance of the updated policy
Contact Information
If you have questions about this Privacy Policy or want to exercise your privacy rights, please contact us:
Get in Touch
We're here to help with any privacy-related questions or requests.
Business Information
- Company: Purcell Analytics
- Address: Overland Park, KS 66207, United States
- Email: privacy@purcellanalytics.com
- Response Time: We'll respond to privacy requests within 30 days