A series of pre-written emails (or other messages) sent automatically on a schedule, with each message 'dripped' over time at a defined interval after a trigger event.
Drip Campaigns differ from broadcast email blasts because they're sequenced and triggered: a signup, purchase, or behavior triggers the first message, then subsequent messages are sent at fixed intervals (Day 0, Day 3, Day 7, Day 14...). The most basic form is a sequential newsletter for new subscribers; more sophisticated campaigns branch based on opens, clicks, or external events. Drip is the workhorse of lifecycle marketing, covering onboarding, education, and win-back.
Setting up a 5-email drip on new trial signups: welcome, getting started, advanced features, social proof case study, then 'time's almost up' upgrade nudge.
Drip campaigns convert idle subscriber lists into active engagement systems. The same email content sent in a drip outperforms a one-shot newsletter by 3-5×.
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