Construction & Trades (5–500 employees) typically run renewals & churn alerts as a recurring process. The pain points below are the patterns we see across this audience — not every shop, but the common shape.
What's typically painful
- Renewal events sneak up because they're tracked in a spreadsheet
- Churn signals (usage drop, support escalation) aren't connected to CS workflows
- At-risk accounts are identified after they've already decided to leave
- Renewal pricing logic is manual and inconsistent
Tools you might use
- HubSpot — CRM
- Salesforce — CRM
- Amplitude — Analytics
- Attio — CRM
- Capsule CRM — CRM
- Chargebee — Subscription Billing
- Cleverbridge — Subscription Billing
- Close — CRM
How automation usually works here
- Surface upcoming renewals 60–90 days out with deal context attached
- Combine product usage data with CRM signals to flag at-risk accounts
- Trigger structured CS playbooks at risk-level changes
- Generate renewal proposals from current contract + standard uplift logic
What you can measure
- Earlier identification of at-risk accounts
- More consistent renewal-prep cadence regardless of CSM
- Cleaner renewal-pipeline visibility for forecasting
- Less manual proposal-generation time per renewal
Need help automating this?
Purcell Analytics builds custom Renewals & Churn Alerts automation for Construction & Trades. Schedule a consultation to discuss your specific stack and process.