E-commerce & D2C Brands (5–100 employees) typically run email marketing automation as a recurring process. The pain points below are the patterns we see across this audience — not every shop, but the common shape.
What's typically painful
- Manual handoffs between systems take time and introduce errors
- The same data gets re-entered in multiple places
- Status visibility for the team requires bouncing between tools
- Defining what 'done' looks like is inconsistent across the team
Tools you might use
- Boomi — Workflow Automation
- Celigo — Workflow Automation
- MuleSoft — Workflow Automation
- Zapier — Workflow Automation
- Activepieces — Workflow Automation
- Bardeen — Workflow Automation
- Glide Apps — Workflow Automation
- Make — Workflow Automation
How automation usually works here
- Trigger downstream actions automatically from upstream events
- Sync the relevant fields between systems on a defined schedule
- Notify the right person in the right channel at each handoff
- Capture an audit trail so you can answer 'who did what when' later
What you can measure
- Less time spent on the repetitive parts of this process
- Fewer errors caused by manual handoff steps
- Better visibility into where work is in flight
- Audit-ready records you didn't have to maintain by hand
Need help automating this?
Purcell Analytics builds custom Email Marketing Automation automation for E-commerce & D2C Brands. Schedule a consultation to discuss your specific stack and process.