E-commerce & D2C Brands (5–100 employees) typically run time tracking as a recurring process. The pain points below are the patterns we see across this audience — not every shop, but the common shape.
What's typically painful
- Hours go untracked or get logged days late, weakening invoice accuracy
- Different team members enter time differently, making cross-project reporting hard
- Manual entry into both a tracker and the accounting system creates double-work
- Billable vs non-billable distinctions slip through the cracks
Tools you might use
- Airtable — Project Management
- Asana — Project Management
- Basecamp — Project Management
- Bill4Time — Time Tracking
- ClickUp — Project Management
- Clockify — Time Tracking
- Everhour — Time Tracking
- Harvest — Time Tracking
How automation usually works here
- Capture time from calendar events, code commits, or ticket transitions automatically
- Push approved hours into accounting/invoicing on a schedule
- Surface unapproved or missing time entries on a daily check-in
- Roll billable hours up to client/project profitability dashboards
What you can measure
- Time captured closer to when work happened, not days later
- Less manual data entry burden on the team
- Cleaner billable hour records at invoice time
- Project profitability visibility you didn't have before
Need help automating this?
Purcell Analytics builds custom Time Tracking automation for E-commerce & D2C Brands. Schedule a consultation to discuss your specific stack and process.