Marketing & Creative Agencies (5–75 employees) typically run lead routing as a recurring process. The pain points below are the patterns we see across this audience — not every shop, but the common shape.
What's typically painful
- Leads sit in an inbox queue waiting for a human triage step
- round-robin-assignment" class="glossary-link text-db-cyan hover:text-db-cyan-dark underline decoration-dotted underline-offset-2" title="An automated routing pattern that distributes incoming leads, tickets, or tasks evenly across a pool...">Round-robin assignment isn't really round-robin in practice
- High-fit leads get the same response time as low-fit leads
- Owners don't know about a new lead until they check the CRM
Tools you might use
- Apollo.io — Sales Engagement
- HubSpot — CRM
- Salesforce — CRM
- Slack — Communication
- Attio — CRM
- Capsule CRM — CRM
- Chanty — Communication
- Chorus.ai — Sales Engagement
How automation usually works here
- Score inbound leads on territory, ICP fit, and source signals
- Assign owners on a true rotation respecting capacity and territory
- Notify owners in their preferred channel (Slack, SMS, email) instantly
- Auto-respond to low-fit leads with a self-serve path
What you can measure
- Inbound-lead response time you can actually measure
- Even distribution across the team without manual policing
- Higher-fit leads getting a real human faster
- Cleaner lead-source attribution data
Need help automating this?
Purcell Analytics builds custom Lead Routing automation for Marketing & Creative Agencies. Schedule a consultation to discuss your specific stack and process.