Professional Services (5–100 employees) typically run document generation as a recurring process. The pain points below are the patterns we see across this audience — not every shop, but the common shape.
What's typically painful
- Proposals and SOWs get hand-edited from old templates each time
- Client info and pricing get out of sync between the doc and the CRM
- Manual generation slows down the moment when momentum matters
- Version control gets messy when multiple drafts circulate
Tools you might use
- DocuSign — Documents & Signing
- HubSpot — CRM
- Salesforce — CRM
- Adobe Sign — Documents & Signing
- Attio — CRM
- Capsule CRM — CRM
- Close — CRM
- Concord — Documents & Signing
How automation usually works here
- Generate proposals and SOWs from CRM deal data on demand
- Pull pricing from a single source of truth instead of copy-paste
- Trigger e-signature requests automatically when the doc is approved
- Store final signed copies on the matching CRM record
What you can measure
- Faster turnaround from 'we need a proposal' to 'it's in the prospect's inbox'
- Fewer typos and pricing inconsistencies between doc and CRM
- Better signature-tracking visibility for the deal owner
- Audit-trail of which version was actually signed
Need help automating this?
Purcell Analytics builds custom Document Generation automation for Professional Services. Schedule a consultation to discuss your specific stack and process.