The systematic process of increasing the percentage of website visitors who take a desired action (purchase, sign up, contact, etc.).
CRO uses data analysis, user research, A/B testing, and UX improvements to remove friction from conversion paths. It focuses on optimizing existing traffic rather than acquiring new visitors — making every visit more valuable.
A/B testing the contact page CTA button (color, text, placement) to increase form submission rate from 3% to 5%.
Doubling your conversion rate has the same revenue impact as doubling your traffic — but it's usually faster and cheaper to achieve.
A method of comparing two versions of a webpage, email, or feature to determine which performs bette...
The percentage of visitors who leave a website after viewing only one page without taking any furthe...
The percentage of people who click on a link after seeing it, commonly measured for search results, ...
A strategic marketing approach focused on creating and distributing valuable, relevant content to at...
A set of Google metrics measuring real-world user experience: loading performance (LCP), interactivi...
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