Definition
The percentage of visitors who leave a website after viewing only one page without taking any further action.
In Depth
A high bounce rate can indicate poor content quality, slow load times, misleading search snippets, or bad UX. However, for some page types (blog posts, glossary definitions), a high bounce rate is normal if users got the answer they needed. Google Analytics 4 replaced bounce rate with 'engagement rate.'
Example Usage
Reducing glossary page bounce rate by adding related term links and 'Continue Reading' CTAs that encourage users to explore more terms.
Business Context
Bounce rate matters most for pages where you want users to take action, such as landing pages, product pages, and service pages. Content pages naturally have higher bounce rates.
Related Terms
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Google Analytics
Google's web analytics platform for tracking website traffic, user behavior, conversions, and market...
Google Search Console
Google's free tool for monitoring website performance in search, submitting sitemaps, and identifyin...
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