An automated routing pattern that distributes incoming leads, tickets, or tasks evenly across a pool of assignees — typically using rotation or load-balancing logic.
Round-Robin Assignment ensures fairness and prevents bottlenecks by rotating new work through a team. The basic pattern is strict rotation: lead #1 → rep A, #2 → rep B, #3 → rep A, etc. More sophisticated variants weight by capacity (skipping reps with full pipelines), territory (regional matching), or skill (matching ticket type to expertise). Common in inbound sales, customer support, and field operations.
Distributing inbound demo requests across 6 SDRs via round-robin so no one gets overwhelmed and everyone has equal pipeline.
Round-Robin is the simplest fair-distribution mechanic — eliminates the manager-as-traffic-cop bottleneck while keeping workload balanced across the team.
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