Experience, Expertise, Authoritativeness, and Trustworthiness — Google's framework for evaluating content quality, especially for YMYL topics.
E-E-A-T guides Google's quality raters and influences algorithmic ranking. Experience means first-hand knowledge, Expertise means deep subject knowledge, Authoritativeness means recognized credibility, and Trustworthiness means accuracy and transparency. YMYL (Your Money or Your Life) topics require especially strong E-E-A-T.
Demonstrating E-E-A-T on the About page by highlighting real client work, founder credentials, and specific technology expertise.
E-E-A-T is increasingly important as Google combats AI-generated spam — demonstrating real expertise and experience is a competitive moat.
A link from one website to another, serving as a 'vote of confidence' that signals content quality a...
A strategic marketing approach focused on creating and distributing valuable, relevant content to at...
A metric (developed by Moz) predicting how likely a website is to rank in search results, scored fro...
A special search result displayed above organic results ('Position 0') that directly answers a user'...
Links between pages on the same website that distribute page authority, establish content hierarchy,...
Need help implementing this in your business?
Get Started