Definition
A content strategy that organizes pages into groups around a central pillar page, with related subtopic pages linking back to it.
In Depth
Topic clusters signal topical authority to search engines. A pillar page covers a broad topic comprehensively, while cluster pages dive deep into specific subtopics. All cluster pages link to the pillar and to each other, creating a tight internal linking structure that boosts the entire cluster's rankings.
Example Usage
Creating a pillar page on 'AI Automation for Business' that links to cluster pages on specific topics: RAG, agentic AI, prompt engineering, and function calling.
Business Context
Topic clusters are the modern replacement for individual keyword targeting — they build topical authority that helps all related content rank better.
Related Terms
Backlink
A link from one website to another, serving as a 'vote of confidence' that signals content quality a...
Bounce Rate
The percentage of visitors who leave a website after viewing only one page without taking any furthe...
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant content to at...
Domain Authority
A metric (developed by Moz) predicting how likely a website is to rank in search results, scored fro...
E-E-A-T
Experience, Expertise, Authoritativeness, and Trustworthiness — Google's framework for evaluating co...
Also Known As
Tags
Quick Info
Need help implementing this in your business?
Get Started